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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) Market research reports on the competitive landscape for the organization.
C) The mission, vision, and values of the organization.
D) The organization's annual business plan.

2. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) links to applicable local criminal law.
B) references for the consultant who drafted the program.
C) consistent, clear messages about values.
D) punishments and rewards for employee behavior.

3. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
C) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
D) It does not matter which term is used as long as the document considers both internal and external communication.

4. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
D) Evaluate the latest tools and technologies available to support internal communication.

5. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Consistency with company values
B) Timing of a response
C) Using appropriate channels
D) Alignment with business goals

Solutions: