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Google Display Exam Practice Test Sample Questions:

1. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per click
B) Cost per conversion
C) Cost per 1,000 impression
D) Cost per acquisition

2. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
B) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.

3. You want to create a background image for an expandable YouTube video ad. What is the size of the static background image that YouTube requires for the expandable YouTube video ad?

A) 500x500
B) 640x360
C) 950x500
D) 300x250

4. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
D) Amy should increase her advertising budget.

5. Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
B) No, Google AdWords doesn't target language or locations.
C) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
D) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.

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