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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A comprehensive communication strategy
B) A detailed brand outline
C) A cross-functional communication committee
D) A mandate from senior leadership

2. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Create a key message document that is aligned with the prospectus.
C) Create a comprehensive Q&A anticipating all potential questions.
D) Decline all interviews until the initial public offering has concluded.

3. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
B) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

4. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Film the CEO delivering an all-staff message about the new management training.
B) Research current information and resources available for managers.
C) Clarify the program goals and develop a communication strategy.
D) Draft a training outline/course plan for effective communication.

5. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Seek clarification from your manager about the project parameters
B) Tell your manager that it is just not possible given current priorities and resources
C) Re-assess your team's priorities
D) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete

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