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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) captures all web interactions for any customer
C) solicits customer feedback directly
D) maintains visit activity over time, and also captures off-site impressions

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer insight, customer value strategy, customer & partner engagement.

3. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Up-selling to a higher value product.
B) All of the above.
C) Optimizing the supply chain to minimize stock-outs.
D) Triggering store to store transfers.

4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Existing systems and data are too disparate.
B) Uncertain ROI.
C) They feel interactive marketing is not appropriate for their business.
D) Cost is too high.

5. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Cross-channel commerce.
B) Extended brand experience.
C) Complex B2B sales processes.
D) Customer data mining.

Solutions: