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What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

• Segments and lists and their management

  A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

• Marketing app configurations

  Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

• Marketing forms and pages

  Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

• Marketing emails

  Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

• Dynamics 365 customer voice

  The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

• Monitoring leads, contacts, and accounts

  This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

• Customer journey control

  An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

• Managing events and webinars

  Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Exam MB-220: Microsoft Dynamics 365 Marketing

Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

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Skills measured

• Manage customer journeys (10-15%)
• Create and manage marketing forms and pages (10-15%)
• Manage segments and lists (10-15%)
• Create and manage marketing emails (5-10%)
• Manage leads, contacts, and accounts (5-10%)
• Configure marketing applications (20-25%)
• Manage events and webinars (10-15%)
• Configure Dynamics 365 Customer Voice (10-15%)

How much Microsoft Windows Server Fundamentals Exam Cost

The price of the Microsoft Windows Server Fundamentals exam is $165 USD, for more information related to exam price please visit to Microsoft Training website as prices of Microsoft exams fees get varied country wise.

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