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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
B) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

2. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

3. Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A) Import a public encryption key the customer created to be used when the export runs.
B) Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
C) Import a private encryption key the customer created to be used when the export runs.
D) Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
E) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) ADDRESS_
B) EMAIL_ADDRESS_
C) CUSTOMER_ID_
D) PET_ID_

Solutions: