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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the dependencies and data sources for a local campaign.

A) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
D) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

2. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option C
C) Option A
D) Option D
E) Option E

3. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Leverage the device-bridging technology to find users across their devices.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

4. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Site optimization | flat fee
B) Dynamic creative optimization | flat fee
C) Social | real-time bidding
D) Search | % of spend
E) Email | auction
F) Media targeting | cost-per-stamp

5. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Site Hits report
C) Schedule Hits report
D) Provider Category report
E) Provider Exchange report

Solutions: