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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition |
| Account Configuration | 12% | - Account hierarchy design and management - Sender Authentication Package implementation - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting |
| Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Automation | 20% | - Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design |
| Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
- A. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.
- B. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder.
- C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
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Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activities
- B. Import Activity > Decision Split > Journey Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
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Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. BuildRowSetFromJSON() AMPscript Function
- B. ParseJSON content block within Content Builder
- C. SSJS platform function ParseJSON
- D. TransformJSON() AMPscript Function
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A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- C. Create and send an email in Email Studio to test the connection and validate tracking.
- D. Validate Sales Cloud users have access to the business unit.
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Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank_you_customers.
How would they set up the Import Activity to know the name of the file?
- A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- B. Filename is automatically passed to Import Activity with File Drop Automations
- C. Check the ' Use filename from Automation ' checkbox
- D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
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