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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Copy Insights

2. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Copy insights
B) Einstein Messaging Insight
C) Einstein Engagement Scoring

3. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Configured Alert Manger Settings
B) Automation Notification Settings
C) Import Activity Notification Settings

4. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Add the subscriber to the auto-suppression list.
C) Use the complaint exclusion list on future sends.

5. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Journey History
B) Email Analytics Tile
C) Analytics Dashboard

Solutions: