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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A. Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
B. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
D. Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

Question 2

Which list email report metric represents the total number of emails minus hard and soft bounces?

A. Total Queued
B. Total Opt Outs
C. Total Delivered
D. Total Sent

Question 3

What does the Data.com connector allow you to do?

A. Connect with your meeting software
B. Quickly jump into the Data.com results for a prospect or their company
C. Sync all your prospects to Salesforce

Question 4

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

A. The data and time when a prospect was assigned
B. The prospect fields that were updated
C. The amount of time the prospect spent viewing the website
D. The lists that that prospect was added to or removed from
E. The Lifecycle Report filtered by timeframe

Question 5

A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

A. List Email report
B. Email Template report
C. Form report
D. Autoresponder report

Solutions: