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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Add CAPTCHA validation to the form
B) A double opt-in at signup
C) Leverage a Smart Capture block

2. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Web Collect Sign-Up Form
B) Sender Authentication Package
C) Send Throttle

3. Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A) Google Analytics Integration
B) Report Snapshots
C) Tracking Extracts

4. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as'Is Testable'.
B) Save the data extension in the Test Folder.
C) Associate the data extension to the Campaign.

5. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Use Journey Builder to build an audience using Ad Studio.
C) Web Studio to capture Query parameters from social media link.

Solutions: