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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management and Integration- Data Extensions and Contact Builder
  • 1. Data modeling and relationships
    • 2. Import and extract activities
      - Integration concepts
      • 1. API integrations
        • 2. Salesforce CRM integration
          Topic 2: Tracking, Reporting, and Optimization- Analytics and reporting
          • 1. Email tracking metrics
            • 2. Campaign performance analysis
              - Optimization practices
              • 1. Deliverability best practices
                • 2. A/B testing concepts
                  Topic 3: Email Marketing and Content Creation- Personalization and dynamic content
                  • 1. AMPscript basics
                    • 2. Dynamic content rules
                      - Email Studio capabilities
                      • 1. Content Builder assets and management
                        • 2. Email design and content building
                          Topic 4: Automation and Journey Orchestration- Automation Studio
                          • 1. Data extension automation processes
                            • 2. Automation workflows
                              - Journey Builder
                              • 1. Decision splits and engagement steps
                                • 2. Journey configuration and entry sources
                                  Topic 5: Marketing Cloud Core Concepts- Customer engagement fundamentals
                                  • 1. Marketing Cloud architecture overview
                                    • 2. Data model concepts (Contacts, Subscribers, Leads)

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      Question 1

                                      Northern Trail Outfitters社は、SFTPアカウントに断続的にファイルをアップロードしています。このファイルがアップロードされると、すぐにインポートし、ファイル内のデータに基づいて特定の旅程にセグメント化できるようにしたいと考えています。
                                      これらの要件を満たす選択肢はどれですか?(2つ選択してください)

                                      A. スケジュール自動化
                                      B. SQLクエリ
                                      C. 判定が分かれる
                                      D. ファイルドロップ自動化


                                      Question 2

                                      Northern Trail Outfitters は、Automation Studio を使用してデータファイルを SFTP にエクスポートしたいと考えています。このファイルには、過去 24 時間以内に目的のメールを受信しなかったすべての購読者が含まれている必要があります。この自動化は毎日実行されるようにスケジュールされます。自動化に必要なアクティビティはどれですか?

                                      A. データ抽出アクティビティ
                                      B. SQLクエリアクティビティ
                                      C. SendLog抽出
                                      D. レポート定義アクティビティ


                                      Question 3

                                      顧客は、Marketing Cloudからトランザクションメッセージが送信されなかった場合に、リアルタイムでAPI経由でアラートを受け取る仕組みを構築したいと考えています。現在、専任の開発者を雇用する手続きを進めていますが、開発者が保守管理できるような実装を事前に用意しておきたいと考えています。
                                      このソリューションを確実に導入するために、顧客はどのような準備を整えておくべきでしょうか?

                                      A. 未送信通知アクティビティを含むトランザクションジャーニー
                                      B. データを取り込むためのInteraction Studioインスタンス
                                      C. データを取り込むためのDatoramaインスタンス
                                      D. コールバックと購読を受信および確認する外部システム


                                      Question 4

                                      顧客は、Journey Builderのメールにおける「未送信」の連絡先に関するレポートを作成したいと考えています。
                                      どの方法を用いるべきか?

                                      A. 連絡先の送信ステータスについて、送信データビューを照会します。
                                      B. Analytics Builderのインテリジェンスレポートを使用します。
                                      C. トラッキング抽出を使用した自動化を使用します。
                                      D. 標準レポート「未送信の購読者」を使用します。


                                      Question 5

                                      Northern Trail Outfittersは、特定のデータエクステンションに定期的に動的なニュースレターを送信したいと考えていますが、このデータエクステンション内のデータは定期的に更新され、購読者は複数回追加または削除される可能性があります。
                                      これらの条件を満たしつつ、配送を迅速化できるオプションはどれでしょうか?

                                      A. 一度退出した後、再入場が可能な旅
                                      B. 送信アクティビティを使用したスケジュールされた自動化
                                      C. シングル送信ジャーニー
                                      D. トリガーメール送信を利用したスケジュール自動化


                                      Solutions:

                                      Question 1
                                      Answer: B,D
                                      Question 2
                                      Answer: B
                                      Question 3
                                      Answer: D
                                      Question 4
                                      Answer: C
                                      Question 5
                                      Answer: B

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