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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A. Profile Attribute Mapper
B. Calculated Metrics
C. Campaign Tracker
D. Data View Manager

Question 2

Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A. Enable identity stitching across data views and refresh the report.
B. Add a new campaign view for tracking all channels.
C. Apply segment filters for other channels.
D. Create a calculated metric for customer journeys.

Question 3

What is the primary role of a data view in Adobe CJA reports?
Response:

A. Data storage and retention
B. Defining and organizing reporting components
C. Real-time event monitoring
D. Campaign execution management

Question 4

Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
Response:

A. Reassign report distribution tasks to the marketing team.
B. Use fallback metrics for incomplete reports.
C. Update access permissions to include all intended recipients.
D. Increase the report delivery frequency.

Question 5

Which visualization do you choose for retention or churn analysis?
Response:

A. Flowchart
B. Donut
C. Cohort table
D. Histogram

Solutions: