Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
Certification Provider: Pegasystems
Corresponding Certification: Pegasystems Certification
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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Actions and Treatments | - Offer and Action Management
|
| Topic 2: Contact Policies and Arbitration | - Offer Prioritization
|
| Topic 3: Next-Best-Action and Customer Engagement Fundamentals | - One-to-one customer engagement
|
| Topic 4: Campaign and Channel Management | - Outbound and Inbound Marketing
|
| Topic 5: Customer Journeys and Marketing Operations | - Journey Design
|
| Topic 6: Engagement Policies and Eligibility | - Customer Qualification
|
| Topic 7: Decision Strategies and Analytics | - Decisioning
|
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