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Salesforce Email Essentials (EEB101) Sample Questions:

1. What information and data about the performance of an individual send can be exported from the tracking details?

A) Images showing how the email rendered on different devices
B) Subscribers who click on a specific link
C) Number of clicks from mobile devices
D) Performance data on the Overview Tab

2. A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A) Blocked Bounce
B) Soft Bounce
C) Hard Bounce
D) Undeliverable

3. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A) They are similar to rule based group wizard approach to create segmentation rules.
B) They allow for more complex segmentation of subscribers.
C) They are only used in the List Data Model
D) They are only used in the Data Extension Model
E) They use measures to look at behavioral data of subscribers
F) Can be used in both data models (Lists and Data Extensions)

4. To import a data extension utilizing the add and/or update command what must it contain?

A) Subscriber Key
B) Email Address
C) Primary Key
D) Secondary Key

5. Which feature can a marketer use to individualize content in an email? (Choose 3)

A) Dynamic content
B) Personalization string
C) Predictive content
D) Specialized content
E) Audience Segmentation

Solutions: