Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Maintenance and Best Practices | - System Optimization
|
| Topic 2: Reporting and Analytics | - Performance Measurement
|
| Topic 3: Marketing Automation | - Engagement Programs
|
| Topic 4: Account Engagement Administration | - Configuration and Setup
|
| Topic 5: Email Marketing | - Email Creation and Delivery
|
| Topic 6: Prospect Management | - Lead Lifecycle Management
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Make sure the CRM username field on user records are empty.
- B. Delete and recreate the specific users after enabling user sync.
- C. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
- D. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
Correct Answer: A 🗳️
Select available Webinar Scoring Rules
- A. Webinar Refusal
- B. Webinar Registered
- C. Webinar Attended
- D. Webinar Invited
Correct Answer: B,C,D 🗳️
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Marketing Cloud Account Engagement Business Units
- B. Einstein Behavior Scoring
- C. Einstein Lead Score
- D. Einstein Campaign Insights
Correct Answer: D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Which are Actions Available with Salesforce Connector (Choose three)
- A. Assign prospect via Salesforce active assignment rule
- B. Add to Salesforce campaign
- C. Delete a Salesforce task
- D. Assign prospect to queue
- E. Create a Salesforce event
Correct Answer: A,B,D 🗳️
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- B. Nothing will display
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
Correct Answer: C 🗳️
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