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NEW QUESTION # 65
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. Should customers exit the journey when the goal is met?
- B. How long after the behavior occurs will a subscriber need to enter a journey?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How are the subscribers identified in your web analytics?
- E. How many messages should be included in each journey?
Answer: B,C,D
NEW QUESTION # 66
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Data Manager
- B. Content Creator
- C. Analyst
- D. Administrator
Answer: B,C
NEW QUESTION # 67
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?
- A. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
- B. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
- C. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
- D. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
Answer: C
Explanation:
Since Company has web developer so API integration is preferred solution.
NEW QUESTION # 68
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email using multiple images, with all text saved in the brand font.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION # 69
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_online%%
- B. %%view_email_url%%
- C. %%vawp%%
- D. %%view_as_webpage%%
Answer: D
NEW QUESTION # 70
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'update only' method.
- B. Import the file to a data extension, usingthe 'add and update' method.
- C. Import the file to a list, using the 'add and update' method.
- D. Import the file to a data extension, using the 'overwrite' method.
Answer: B
NEW QUESTION # 71
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use the standard report 'Subscribers Not Sent to'.
- B. Create an Analytics Builder Discover report.
- C. Query the _sent Data View for the contact's send status.
- D. Use an automation with Tracking Extract.
Answer: D
NEW QUESTION # 72
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. SSJS
- B. Node.JS
- C. Apex
- D. GTL
Answer: B
NEW QUESTION # 73
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- B. Ensure the two phrases are added to a filtered keyword list
- C. Ensure the DNS Record Redirect is correctly configured
- D. Ensure the two phrases are added the "Filtered Keywords" data extension
Answer: B
Explanation:
Explanation
A filtered keyword list is a list of words or phrases that trigger an automated response when a subscriber replies with them to an email. For example, if "take me off your list" or "opt out" are added to a filtered keyword list with an unsubscribe action, any subscriber who replies with those phrases will be automatically unsubscribed from future emails. This can help NTO handle manual unsubscribe requests more efficiently and avoid sending unwanted emails to their customers. References:
https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_create_a_filtered_keyword_list.htm&type=5
NEW QUESTION # 74
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
Explanation:
Explanation
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc.
A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&typ
NEW QUESTION # 75
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Data extension with double opt-in status defined
- B. CloudPage with Web Collect to add entrants in to a data extension
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. Send Email Activity with a link to a subscription center
Answer: A,C
NEW QUESTION # 76
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Import activity -> Three send definitions to the master data extension
- D. Three filter activities -> Three send definitions to the filtered audiences
Answer: D
NEW QUESTION # 77
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- B. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
- C. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
- D. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
Answer: C
NEW QUESTION # 78
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: D
NEW QUESTION # 79
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and triggered send.
- D. Create a file drop automation which includes an Import File Activity and Send Email Activity.
Answer: B
NEW QUESTION # 80
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Administrator
Answer: B,D
Explanation:
Explanation/Reference:
NEW QUESTION # 81
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. Event Data from the Entry Event in Journey Builder
- C. Import from Salesforce Report in Automation Studio
- D. All Subscribers, since these are synchronized in real time
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- C. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Answer: D
NEW QUESTION # 83
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)
- A. An email address was provided as the Routing Address for Remaining Replies.
- B. The RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. The RMM setting 'Unsubscribe Manual Requests' is set to YES.
- D. Reply Mail Management (RMM) is configured for the customer's account.
- E. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Answer: A,C,D
NEW QUESTION # 84
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Passing the Salesforce Marketing-Cloud-Consultant certification exam demonstrates that a candidate has the skills and knowledge to help organizations drive revenue growth and achieve marketing goals using the Salesforce Marketing Cloud platform. It also enables them to differentiate themselves in a competitive job market and opens up new career opportunities. Whether you are a marketing professional looking to enhance your skills or an organization seeking to hire a certified marketing cloud consultant, the Salesforce Marketing-Cloud-Consultant certification is a valuable asset.
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