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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?

A) CRM Analytics
B) Marketing Cloud Intelligence
C) Standard Salesforce Reporting and Dashboards
D) Custom Reporting Solution

2. A publishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?

A) named credential
B) connected app
C) custom metadata
D) aut.Provider

3. A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers

A) Fully describe all Commercial product entities using product attributes.
B) Create a master end-to-end plan to sequence the major milestones of all orders.
C) Use a single swim lane or orchestration plan for all callouts to all external systems.
D) Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.

4. Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?

A) Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
B) Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.
C) Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.
D) Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

5. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

A) Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
B) Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
C) Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
D) Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Solutions: