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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true about Einstein engagement frequency (EEF). Select 3

A) It uses last ISO days engagement data
B) The model uses data available only in your account
C) EEF uses only commercial send data not transactional
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.

2. How frequently does Einstein Engagement Scoring updates to email?

A) Model Monthly
B) Email daily
C) Mobile Weekly

3. How often are Einstein Engagement Scores updated?

A) Every day for email, every week for mobile.
B) Every day
C) Every day for mobile, every week for email.
D) Every hour

4. What are three out of-the-box product capabilities of Interaction Studio?

A) E-commerce point of sale features
B) A single customer profile that unifies data of each individual
C) Behavioral tracking of each visitor or customer with business context
D) Managing Direct mail campaigns
E) Machine learning and Al functionality

5. What is the fastes way to add a classification to a post?

A) Classification cannot be added to a post
B) Macro
C) Add classification manually to each post.

Solutions: